Marketing Archives

Sparkle 2.0: turn your website into ICP-fit meetings. No subscription, no setup, no infra. First look, exclusively for existing Sparkle users.

Marketing

Samuel Darwin

Sep 07, 2026

Two companies sell nearly identical software to nearly identical buyers.The first has eleven SDRs. They book around forty...

Guide Marketing

Samuel Darwin

Aug 18, 2026

Most teams do not have a marketing automation problem. They have a two-database problem that marketing automation was...

Marketing Tools

Samuel Darwin

Jul 27, 2026

A customer visits your store, adds a product to their cart, and leaves. Another customer buys once but...

Guide Marketing

Samuel Darwin

Dec 08, 2025

Did you know that almost 80% of new leads never turn into sales?And the truth? Selling isn’t the...

lead generation Marketing

Samuel Darwin

May 13, 2025

I got a reply to one of my cold emails last week. It was after the second follow-up. The...

Cold email tips Marketing