Table of Contents
- Intent Signals
- What Is Intent Data?
- What Is Buyer Intent Data?
- Types of Intent Data
- 3 Types of Intent Signals and How They Are Collected
- 7 Common Categories of Signals You Can Track
- Where to Look: Finding Useful Intent Signals
- Using Signals to Sharpen Your Marketing
- What to Watch Out For
- Choosing the Right Tools
- Lessons from the Field
- FAQs