Table of Contents
- Importance of Lead Generation Website
- Creating a Lead Generation Website to Meet Your Sales Goals
- Tool Options to Create a Lead Generation Website
- Want to Create an Effective Lead Generation Website?
-
Examples of Effective Lead Generation Websites
- 1. Lead Generation Website with Drag-and-Drop Builders
- 2. Lead Generation Website AI Builder (Under a Minute)
- 3. Lead Generation Website with Low-Cost Options
- 4. Lead Generation Website (Host with One-Click WordPress Setup)
- 5. Lead Generation Website with Webflow (Customizable and Code-Friendly Option)
- 6. Lead Generation Website with VWO (Analytics and A/B Testing Tools)
- Mistakes to Avoid in Lead Gen Websites
- Frequently Asked Questions on Lead Generation Websites
- Final Thoughts on Lead Generation Website
Sick of websites that don’t generate leads? When you align your site’s architecture with your visitors’ psychology the result is a website that converts.
Creating a lead generation website goes beyond SEO and design – it’s about how each element of the site can guide visitors from casual browsing to genuine interest. Here’s how to create a site that doesn’t just get traffic but turns those visitors into quality leads.
What is a Lead Generation Website?
A lead generation website isn’t just about looking good online; it’s designed with one focus – to attract, engage and convert visitors into qualified leads, unlike general business websites that are digital brochures, lead generation sites are built to motivate visitors to take a specific action, whether that’s to sign up, reach out or request more information. Every element, from layout to messaging works strategically to bring in potential customers and nudge them through your funnel.
Importance of Lead Generation Website
Imagine a website that’s not just a digital presence but a 24/7 lead-generating machine. A well-built lead generation site doesn’t just showcase your brand – it attracts, engages and qualifies potential leads 24/7 and funnels them naturally toward conversion. Unlike basic marketing websites, lead generation sites do more – they connect directly with prospects and capture valuable information so your business can follow up in a targeted and strategic way.
The benefits are clear: a site focused on lead generation is the starting line of your sales funnel, converting casual visitors into engaged leads. Instead of visitors leaving without a trace, they’re encouraged to leave behind contact details, preferences and interests – essential information to drive future sales and relationships.
While the terms “lead generation” and “lead conversion” are often used interchangeably, a lead generation website knows the difference. It focuses on nurturing relationships at the top of the funnel (TOFU) and the middle (MOFU) and moves leads closer to action, whereas lead conversion kicks in at the bottom of the funnel (BOFU) when those relationships become actual sales.
Creating a Lead Generation Website to Meet Your Sales Goals
Step 1: Lay the Foundation for a Lead-Generating Website. Be clear about what type of leads you want to attract.
What Type of Leads Do You Want to Attract?
Top of Funnel (TOFU)
Attract and inform the audience while building trust.
- Decision Makers
- Influencers/Department Managers
- Small Business Owners
- Marketing and Sales Professionals
- Educational content
- Gated resources
- Interactive tools
- Social proof
- Comparison charts
Choose this category to attract and inform your audience while building trust.
Develop Core Educational Content
Start by identifying your audience’s pain points and the topics they care about the most. Use this knowledge to create blog posts, “Ultimate Guides,” and industry insights that address their needs. Make the content informative and actionable, reflecting your expertise and value. Ensure your content is optimized for search engines to increase visibility and attract a broader audience.
Offer Gated Resources
Develop premium content like eBooks, whitepapers, or detailed guides that offer deep insights into topics of interest. Host these resources behind landing pages with lead capture forms to collect contact information from your audience. This exchange helps you identify interested leads while providing them with high-value materials.
Implement Interactive Tools
Interactive tools like quizzes and surveys can engage your audience in a more dynamic way. For example, create a quiz to help users discover their strengths or challenges related to your industry. Integrate newsletter sign-up forms or pop-ups on your website to convert casual visitors into engaged subscribers.
Build Social Proof
Showcase testimonials from satisfied customers or endorsements from industry leaders to establish credibility. Highlight certifications, awards, or recognitions your brand has received, and feature success stories that demonstrate the tangible benefits your offerings have delivered to similar businesses.
Use Comparison Charts
Develop clear and concise comparison charts that showcase how your product or service stands out from competitors. Focus on unique features, benefits, and pricing to help potential customers understand why your solution is the best fit for their needs.
Middle of Funnel (MOFU)
Nurture interest with in-depth resources and solutions.
- Marketing and Sales Professionals
- Small Business Owners
- influencers/Department Managers
- In-depth resources
- Product demonstrations
- Webinars and videos
- Middle-of-funnel tools
- Customer-centric content
Choose this category to nurture interest with in-depth resources and solutions.
Share In-Depth Resources
Publish case studies and whitepapers that delve into the specifics of your offerings and how they address client pain points. Use real-life examples to make your content relatable and demonstrate the practical application of your solutions. A compelling story will help keep your audience engaged and position your brand as a thought leader.
Offer Gated Resources
Product demos can bridge the gap between interest and understanding. Create detailed tutorials or explainer videos to show how your products or services solve real problems. And tools like ROI calculators can help potential clients see the numbers of choosing your solution so it’s an easier decision.
Host Webinars and Create On-Demand Videos
Webinars are a great way to get leads deeper. Host live sessions on relevant topics and allow for real-time Q&A to answer specific questions. For those who can’t attend, offer on-demand recordings so it’s accessible. Use explainer videos to visually explain complex ideas and show how your solution works.
Provide Middle-of-Funnel Tools
Give your leads practical resources like product comparison sheets to compare your offerings with competitors. Share custom use cases that show how your solution solves their unique problems. These tools will give them clarity and reinforce your value proposition.
Create Customer-Centric Content
Create content that features customer success stories, with metrics that speak to your audience’s goals, like revenue growth or cost savings. Video testimonials can make it more personal. Include interactive elements like surveys to keep your leads engaged with your solution.
Bottom of Funnel (BOFU)
Qualify, nurture, and convert high-value leads into clients.
- Decision Makers
- Small Business Owners
- Sales Professionals
- Strong CTAs
- ROI metrics
- Time-sensitive offers
- Simplified conversion
- Trust-building assets
Choose this category to qualify, nurture, and convert high-value leads into clients.
Create Strong CTAs
A strong CTA can make all the difference in getting conversions. Use phrases like “Request a Proposal”, “Get a Quote” or “Start Your Free Trial” to get users to take the next step. Put these CTAs everywhere on your website, in emails and on landing pages to get maximum visibility and impact.
Highlight ROI Metrics
Demonstrating return on investment (ROI) is essential for convincing decision-makers. Provide tools like ROI calculators that showcase potential savings or efficiency improvements. Share detailed case studies that quantify the benefits your solution has delivered to other clients. Visual aids like graphs and charts can make these metrics more compelling and easier to understand.
Use Time-Sensitive Offers
Create urgency by offering limited-time discounts, free trials, or exclusive perks. Adding countdown timers to your website can emphasize the scarcity of these offers, encouraging immediate action. For example, you might provide a 14-day free trial with premium support for those who sign up within a specific timeframe.
Simplify the Conversion Process
Streamline the process of converting leads by minimizing friction. Use short forms that require only essential information, enabling quick and easy sign-ups. Implement one-click actions for demo requests or free trial enrollments, ensuring a seamless experience. Additionally, ensure your landing pages are mobile-friendly to cater to all audiences.
Build Trust with Reviews and Success Stories
Trust is a critical factor in the decision-making process. Display testimonials, awards, or recognitions on your website to build confidence in your offerings. Incorporate video testimonials to provide a personal, authentic perspective from satisfied clients. Highlight certifications or partnerships that further establish your credibility and expertise.
Tool Options to Create a Lead Generation Website
Category | Tools |
Drag-and-Drop Builders | Wix, Unbounce, Instapage, Leadpages, Squarespace, Weebly, Zyro, GoDaddy Website Builder |
Under a Minute Builder with AI | Unicorn Platform, 10Web AI Builder, Durable, Jimdo Dolphin, Bookmark |
All-in-One Marketing Platforms with Landing Pages | HubSpot, Mailchimp, ClickFunnels, GetResponse, ActiveCampaign Pages |
WordPress Plugins | Elementor, Divi by Elegant Themes, Thrive Architect, WordPress + Beaver Builder, WordPress + WPBakery |
Customizable and Code-Friendly Options | Webflow, Carrd, Ucraft, Framer, Bubble, Duda, Pinegrow |
Analytics and A/B Testing Tools | Google Optimize, Optimizely, Hotjar, VWO (Visual Website Optimizer), AB Tasty |
Free or Low-Cost Options | Tilda, Google Sites, Landen, Carrd, Strikingly, Webnode, Ucraft |
Want to Create an Effective Lead Generation Website?
Take this quick quiz to know which method of creation is effective for you…
Drag-and-Drop Builders:
Perfect for you if you want to create professional pages without coding! Just drag elements, customize templates, and launch your page – it's that simple.
Show me how to create it step by stepUnder a minute builder with AI:
Need a landing page right now? Tell the AI what you want, and get a ready-to-use page in under 60 seconds. Quick and hassle-free!
Show me how to create it step by stepCustomizable and Code-Friendly Options:
If you're looking for more control over your lead generation website, these options are perfect for you. They let you customize every detail and even tweak the code to match your unique needs. Whether you're aiming for a standout design or advanced functionality, you'll have the flexibility to create a site that truly aligns with your vision and goals.
Show me how to create it step by stepWordPress with Plugins:
Want flexibility without complexity? WordPress with plugins gives you the power to build exactly what you need, while keeping things simple.
Show me how to create it step by stepAnalytics & A/B Testing:
Ready to optimize your conversion rates? Get detailed insights and run tests to make data-driven decisions that boost your results.
Show me how to create it step by stepExamples of Effective Lead Generation Websites
1. Lead Generation Website with Drag-and-Drop Builders
Here’s a quick, easy guide to setting up a lead generation website using Wix:
Step 1: Sign Up for Wix
Go to Wix.com and create an account or log in if you already have one.
Step 2: Choose a Template
After logging in, click on “Create New Site”
Select Business & Services or a related category.
Browse the templates, choose one that suits your style, and click “Edit” to customize it.
Step 3: Customize Your Home Page
Add a Clear Headline
Add a Call-to-Action (CTA)
Add a Form
Step 4: Optimize SEO
Under Settings, select “Get Started” under the SEO Setup Checklist and follow each step to optimize your site.
Customize SEO for Each Page:
Step 5: Create Essential Pages
- About Us:
- Share your story, mission, and services to build trust.
- Services:
- Detail your services and explain how they benefit clients.
- Share your story, mission, and services to build trust.
- Contact Page:
- Include multiple contact options (e.g., phone, email, address) and a contact form for easy inquiries.
- Add a Thank You Page:
- Create a page named “Thank You” to show after form submission.
- In the Form Settings, go to Submission Settings and set it to Redirect to the Thank You page.
Step 6: Set Up Your Inbox
- Ensure you receive an alert each time someone submits a form:
From your Dashboard, go to Inbox> Inbox setup, and enter your email and other details.
Step 7: Publish and Test
Click Publish to make your site live and test it.
2. Lead Generation Website AI Builder (Under a Minute)
Step 1: Sign Up and Start a New Project
- Go to Unicorn Platform and sign up or log in.
- After logging in, click on “New Website” to start a new project.
Step 2: Select a Template
- Choose a template that fits a lead generation style.
- Preview and select a template to get started.
Step 3: Utilize AI for Content Generation
- Homepage: Ask the AI to create a catchy headline and subtitle that speaks to your Ideal Customer Profile (ICP).
- About Section: Use the AI to craft a compelling story or mission statement that aligns with your business values.
- Features/Benefits: Input details about your product or service, and AI will suggest engaging content highlighting benefits in a way that appeals to your target audience.
Step 4: Set Up Lead Capture Forms
- Use Unicorn to design simple, high-conversion lead forms.
Step 5: Generate Calls to Action (CTA)
- Position CTAs strategically throughout your site. For example, AI can suggest action-oriented phrases and placement ideas, based on user engagement insights.
Step 6: SEO Optimization
- Optimize SEO for keywords, metadata, and descriptions to improve visibility and attract qualified leads.
Step 7: Test and Publish
- Tweak content, CTAs, and design elements to better resonate with your audience and go live.
3. Lead Generation Website with Low-Cost Options
Step 1: Sign Up for Tilda
- Go to Tilda and create an account or log in if you already have one.
- Add a Title to your website and click “Create” to create a new website.
Step 2: Choose a Template
After logging in, click on “Create New Site” and choose a template of your choice.
Step 3: Customize Your Pages
Add all the blocks you wanted for your page
Add a Call-to-Action (CTA)
Add a Form
Step 4: Optimize SEO
Under Page Settings, select “Customize Search Results Preview” under the SEO tab.
Fill in all the details like “Title”, “Description”, “keyword” and “URL.”
Step 5: Publish and Test
Click Publish to make your site live and test it.
4. Lead Generation Website (Host with One-Click WordPress Setup)
Step 1: Choose a Hosting Provider with a One-Click WordPress Setup
Ensure your hosting provider supports a one-click WordPress setup, simplifying installation. Providers like Cloudways, and others offer this feature.
Step 2: Set Up Your Server
If your host requires server configuration, set up your server through their interface. Many providers allow this step to be automated as part of their one-click setup.
Step 3: Install WordPress
Use the one-click installer on your hosting provider’s dashboard. This will create a new WordPress application and install the necessary files.
Step 4: Configure Domain Settings
- Change Default URL – Replace the default URL with your custom domain.
- Add DNS Records – Go to your domain registrar and add the necessary DNS records (A record, CNAME) to point your domain to the server’s IP address.
Step 5: Obtain an SSL Certificate
Most hosting providers offer a free SSL certificate, often through Let’s Encrypt. Enable SSL from your host’s control panel to secure your site.
Step 6: Customize WordPress with Lead Generation Plugins
Install a Page Builder Plugin – Use a drag-and-drop builder like Elementor to create lead-generating landing pages and forms.
Install Lead Generation Plugins – Use plugins like WPForms, HubSpot, or OptinMonster to capture and manage leads.
Optimize for SEO – Install an SEO plugin (e.g., Yoast or Rank Math) to improve visibility.
Step 7: Customize and Design
Choose a Theme – Pick a fast, conversion-optimized theme.
Set Up Key Pages – Include a landing page, services page, contact page, and hit “Publish.”
Step 8: Test and Launch
- Test your forms, ensure SSL is active, and verify your site’s speed and functionality.
- Launch your site and monitor traffic and lead capture with Google Analytics or another tracking tool.
5. Lead Generation Website with Webflow (Customizable and Code-Friendly Option)
Step 1: Create a Webflow Account
Go to Webflow and create an account. Start with a free account for testing or select a paid plan based on your needs
Step 2: Set Up Your Webflow Project
Use a blank canvas or a customizable template that aligns with your goals.
Opt for a clean, responsive design template
Configure Global Styles:
Set your typography, colors, and spacing in the Style Manager for consistent branding.
Step 3: Build the Structure
Drag-and-drop Webflow components (div blocks, containers, sections) to create a responsive layout.
Use Flexbox or Grid for layout customization.
Add Key Sections:
- Hero Section: Catchy headline, a brief description, and a CTA (e.g., “Get Started” or “Subscribe”).
- Features Section: Highlight your value propositions.
- Form Section: Include a lead capture form with fields like Name, Email, and Inquiry Type.
- Testimonials Section: Showcase client reviews or success stories.
- Footer: Include contact details, social media links, and a secondary CTA.
Add Interactions:
- Use Webflow’s animation tools to create hover effects and scroll-based animations for a dynamic user experience.
Step 4: Customize Lead Capture Forms
Drag a Form Block to your page and include fields for necessary information (e.g., name, email, phone).
Connect to a CRM or Email Service:
Integrate with tools like HubSpot, Mailchimp, or Zapier to store and manage leads.
Step 5: Optimize SEO
Add meta titles and descriptions for each page. Use proper heading structure (H1, H2, etc.) for content hierarchy and optimize images with alt tags and compression.
Step 6: Test and Publish
- Test the Functionality:
- Check forms, links, animations, and responsiveness.
- Connect a Custom Domain:
- Link your Webflow project to your custom domain via the Hosting Settings.
- Publish Your Website:
- Use Webflow’s Publish button to go live.
Step 7: Analyze and Iterate
Integrate Google Analytics or Webflow’s built-in analytics to monitor traffic and conversions. Collect user feedback and make adjustments to improve usability. Update content and test new lead-generation strategies regularly.
Pro Tips for Advanced Customization:Add Custom Code: Use the Custom Code Editor to add unique scripts, third-party widgets, or styles. CMS Features: Utilize Webflow’s CMS to dynamically generate blog posts or client testimonials. Webhooks and APIs: Leverage Webflow’s API for deeper integrations with your tools. |
6. Lead Generation Website with VWO (Analytics and A/B Testing Tools)
Step 1: Login
Login to the website VWO (Visual Website Optimizer)
Choose between a website or a mobile app to connect with VWO.
Step 2: Add the Domain name of your website
Get WordPress to optimize your site according to your needs.
You can also set up with other hosting providers too.
Step 3: Install Smartcode
Follow these steps to install Smartcode using the VWO WordPress plugin and check if Smartcode is installed properly on your website.
To test your website they have four options: A/B testing, Multivariate, split URL, Mobile app A/B.
Create an A/B test using easy-to-use editor. You can also perform cross platform testing and use Bayesian statistics to provide with accurate and transparent results.
You can create an A/B test for pages and view reports for the pages.
Mistakes to Avoid in Lead Gen Websites
Creating a lead gen site is a great move but many sites trip up here:
❌ Too many Forms
Flood visitors with long, complicated forms and you’ll kill conversion rates faster than anything else. A simple form that asks for only the most important info shows respect for the visitor’s time. The trick? Ask for just enough to qualify the lead—save the deep questions for later.
❌ No Clear CTAs
Calls-to-action (CTAs) are the foundation of your lead gen site. Without strategically placed and compelling CTAs, your visitors are left without direction on where to go or what to do next. Think of each CTA as a directional sign guiding them down a path—each step closer to conversion.
❌ Not Mobile Optimized
With mobile devices accounting for over 58% of global web traffic, a site that’s not mobile optimized is missing out on more than half its audience. A lead gen site needs to be mobile friendly to create a seamless experience across all devices. If the mobile experience is subpar, valuable leads will slip away without a second thought.
❌ Not Testing and Iterating
A lead gen site isn’t static. Testing and iteration—whether it’s on CTAs, form fields or page layout—are key to maximizing performance. The best sites are in a state of continuous refinement, evolving based on data to better serve and convert visitors.
Also Read: B2B Lead Generation Survey Report
Frequently Asked Questions on Lead Generation Websites
1. What is a lead gen site and how does it work?
A lead gen site is designed to attract potential customers by offering valuable information, capturing visitor details like email addresses and nurturing those leads through targeted content or outreach. It often includes forms, CTAs and optimized landing pages.
2. Why is mobile optimization important for lead gen?
More than 50% of web traffic comes from mobile devices, a lead gen site that’s not mobile friendly risks losing half its leads. Mobile optimization ensures a smooth user experience and keeps visitors engaged which is key to conversions.
3. What’s the difference between lead gen and lead conversion?
Lead gen is about attracting and capturing new leads, lead conversion is about turning those leads into paying customers through follow-up emails, personalized offers and tailored content.
4. How many forms are too many on a lead gen site?
Forms are necessary to capture information but too many can overwhelm users. A good practice is to have one primary form on high-traffic pages like your homepage or blog and keep the questions short. That way users are more likely to fill them out.
5. What’s the importance of clear CTAs in lead gen?
Clear CTAs (calls-to-action) guide users through their journey on your site and encourage actions like signing up, downloading or contacting you. Each page should have a unique CTA that’s visually appealing and aligned with your lead gen goals.
Final Thoughts on Lead Generation Website
We hope that this guide reduces the guesswork, giving you the insights and tools to build a lead generation website that fits your unique sales goals. From conversion-focused design to a clear layout, each step has been crafted to save you time and ensure your website attracts, engages, and converts.
As you implement these strategies, remember to monitor performance, iterate, and keep refining. By staying responsive to your visitors’ needs, your lead-generation site will be equipped to deliver quality leads that help drive sustainable sales growth.
Related Reads:
67 Best Lead Generation Tools & Software
SEO Lead Generation: How to Generate Qualified Leads
AI Lead Generation: 3-Part Framework + Steal-able Example
