Even in this era 319 billion emails are sent every day. In this article, you’ll find 20 persuasive sales email templates which help to take your sales emails to the next level.
Unlike typical marketing emails, these templates are laser-focused on addressing each recipient’s specific needs, pain points, and objections in a personalized, purposeful way.
You’ll find templates for every sales email scenario – from the initial intro to closing the deal – covering meeting requests, sharing resources, creating urgency around offers, and more, with insights on customizing each template for your offering.
Ready to start writing sales emails that truly sell? Let’s dive in!
What is a Persuasive Sales Email?
A persuasive sales email is a specialized form of persuasive communication tailored explicitly for sales purposes.
Persuasive sales emails are highly targeted and personalized, directly addressing the recipient’s specific needs, challenges, and objections. Unlike general marketing emails, they have a distinct focused tone and compelling calls-to-action aimed at guiding the prospect to take the next step in their buying journey.
The 5 Questions You Must Answer Before Sending a Sales Email Template
Okay, before we get into the actual email templates, there are 5 critical questions you need to answer first. Getting clarity on these will allow you to craft much more relevant and effective sales emails.
- Who is Your Target Audience?
- Clearly define your target audience, including their job roles, industries, company sizes, and any other relevant demographics using tools like google analytics and google search console.
- Understand their pain points, challenges, and goals to ensure that your messaging resonates with them.
- Tailor your email content, tone, and value propositions to align with your target audience’s needs and preferences.
- What is the Purpose of the Email?
- Identify the specific objective of your email, such as generating leads, nurturing prospects, promoting a product or service, or closing a deal.
- Ensure that your email content, calls-to-action (CTAs), and overall messaging align with the desired outcome.
- Determine the appropriate stage in the buyer’s journey for your email and adjust the tone and messaging accordingly.
- What Value are You Offering?
- Clearly articulate the unique value proposition of your product or service and how it can benefit the recipient.
- Highlight the key features, benefits, and solutions that address the recipient’s specific pain points or challenges.
- Provide educational resources, case studies, or industry insights that demonstrate your expertise and establish trust.
- What Action Do You Want the Recipient to Take?
- Include a clear and compelling call-to-action (CTA) that guides the recipient towards the desired next step, such as scheduling a demo, requesting a consultation, or making a purchase.
- Use action-oriented language and create a sense of urgency to encourage immediate action.
- Consider including multiple CTAs or offering different engagement options to cater to various preferences.
- How can You Personalize the Email?
- Leverage available data and insights to personalize the email content, subject line, and messaging for each recipient.
- Use merge fields to include the recipient’s name, company, or other relevant details to increase engagement and relevance.
- Reference previous interactions, shared connections, or browsing activity to demonstrate a deeper understanding of their unique situation.
20 Persuasive Sales Email Templates Examples
With those key questions covered, it’s time for the real deal – 20 proven templates for all your persuasive email needs. From making initial contact to closing the deal, you’ll find examples tackling every situation.
1. Introduction Email Template to Initiate Contact
This template aims to establish an initial connection with a potential customer, often through a mutual contact or shared connection. It introduces your company, value proposition, and key benefits to pique the recipient’s interest and secure an introductory call or meeting.
| Subject: [Mutual Connection] recommended I reach out Hi [First Name], I was speaking with our mutual connection [Name] at [Company] recently, and they highly recommended reaching out to you. [He/She] spoke highly of the work you’re doing at [Company] and thought we might be a great fit to partner. At [Your Company], we help businesses like yours [prime value proposition]. A few of our key capabilities include: – [Benefit 1] – [Benefit 2] – [Benefit 3] I’d love to learn more about your current [pain point/use case] and explore if we could add value. Would you have 15-20 minutes for an intro call this week? Looking forward to connecting! [Your Name] |
2. Follow-Up Email Template to Maintain Engagement
This template follows up on a previous interaction or discussion, recapping key points and expressing a willingness to provide further information or clarification. The goal is to keep the conversation alive and maintain engagement with the prospect.
| Subject: Circle back on [topic] Hi [First Name], I wanted to follow up regarding [previous discussion point]. As mentioned in my last email, [recap key detail]. I understand you may have other priorities at the moment, but I’m happy to provide any additional information or clarification that could be helpful. Even a brief 10-minute call would allow me to better understand your current situation and ensure I’m not missing anything important. Please let me know if you’d like to schedule a time to reconnect or if you have any other questions. I’m committed to being a resource, not a pest! Best regards, [Your Name] |
3. Product Demo Request Email Template to Showcase Value
This template requests a product demonstration, highlighting the specific features and benefits most relevant to the recipient’s needs. The aim is to secure a demo session to showcase the product’s value proposition and address any remaining questions or concerns.
| Subject: Quick demo of [Product] for [Company] Hi [First Name], I hope you’re doing well! I wanted to follow up regarding [Product] and how it could potentially help [Company] with [key use case]. A few of the core capabilities that might be particularly valuable include: – [Relevant Benefit 1] – [Relevant Benefit 2] – [Relevant Benefit 3] Would it make sense to go ahead and schedule a brief 15-20 minute demo? I’d be happy to share some more specifics on how [Product] works and answer any other questions you might have. Let me know what you think or if there’s a better time than [Suggested Time Window]. Looking forward to it! Best Regards, [Your Name] |
4. Free Trial Offer Email Template to Encourage Product Testing
This template offers the recipient a free trial of the product or service, typically for a limited time. The goal is to reduce the risk of commitment and allow the prospect to experience the offering firsthand, increasing the likelihood of conversion.
| Subject: Try [Product] free for 30 days Hi [First Name], I know overcoming [relevant pain point] is a major priority for [Company] this year. That’s why I think you’d be interested in giving our [Product] a try risk-free. We’re currently offering a 30-day free trial – no credit card required, full access to all premium features. This allows you to experience [Key Benefit 1] and [Key Benefit 2] first-hand before deciding if it’s a good fit. Dozens of other companies in your industry like [Example Customer 1] and [Example Customer 2] are already using [Product] to [key outcome]. But you can be the judge. Just click here to get started with your free trial: [Trial Sign Up Link] Let me know if you have any other questions! [Your Name] |
5. Webinar Invitation Email Template to Provide Educational Value
This template invites the recipient to attend an educational webinar or masterclass on a relevant topic. The purpose is to position the company as a thought leader, provide valuable insights, and nurture the prospect’s interest in the product or service.
| Subject: Masterclass – [Topic] for [Job Role] Hi [First Name], As a [Job Role] at [Company], you likely face daily challenges around [core pain point]. That’s why I think you’d find a lot of value in the upcoming masterclass: [Webinar Title] [Date/Time] This live webinar covers [key takeaway 1], [key takeaway 2], and [key takeaway 3] – insights our top [Job Role] clients are using to [achieve desired outcome]. The best part? It’s 100% free to attend. Just take a moment to reserve your spot here: [Registration Link] Even if you can’t make the live session, registering will allow you to receive the recordings afterwards. Looking forward to having you join! [Your Name] |
6. Discount Offer Email Template to Encourage Action
This template presents the recipient with a limited-time discount or special pricing on the product or service. The goal is to create a sense of urgency and incentivize the prospect to take action by making a purchase or commitment during the promotional period.
| Subject: [Exclusive Offer] Inside for [Company] Hi [First Name], I have an exclusive, limited-time discount to share for [Company] – but you’ll need to act quickly. For the next [# of Days/Hours] only, we’re offering [Discount %] off [Product] to give your team: – [Key Benefit 1] – [Key Benefit 2] – [Key Benefit 3] This special pricing won’t last long, so if you’ve been considering [Product], now is the ideal time to get started. To take advantage of this offer, just reply to this email or give me a call at [Your Number]. I’ll get you set up right away while this discount is still available. Let me know if you have any other questions! [Your Name] |
7. Re-engagement Email Template to Revive Interest
This template acknowledges a previous misstep or lapse in communication and aims to revive the prospect’s interest. The purpose is to acknowledge past shortcomings, express a commitment to doing better, and request another opportunity to continue the discussion.
| Subject: Can we try this again, [First Name] Hi [First Name], I’ll be honest – I dropped the ball when we were initially discussing [Product] for [Company] a few months back. As your [Sales/Account Rep], I should have done a better job… [Explain where you fell short – e.g. failing to respond, not providing requested info, etc.] I’d be grateful for another chance to show how [Product] could [key value prop] for your team. I’ve learned from that experience, and I’m confident we could pick things up where we left off in a much better way. If you’re open to reconnecting, I’m happy to provide any missing information or jump on a quick call to restart the conversation. No pressure at all – I understand if the timing still isn’t right. Please let me know your thoughts one way or another. I appreciate your understanding. Sincerely, [Your Name] |
8. Value Proposition Email Template to Highlight Benefits
This template clearly articulates the key benefits and value proposition of the product or service, tailored to the recipient’s specific needs or use cases. The goal is to reinforce the offering’s value and position it as a solution to the prospect’s challenges.
| Subject: [Company] + [Key Benefits] Hi [First Name], I wanted to revisit our previous conversation and expand on how [Product] could help [Company] by: 1. [Specific Benefit 1] Examples: [Use Case 1], [Use Case 2] 2. [Specific Benefit 2] Examples: [Use Case 3], [Use Case 4] 3. [Specific Benefit 3] Examples: [Use Case 5], [Use Case 6] In fact, [Comparable Company] was able to [key result metric] within [timeframe] after implementing our solution. I’d be happy to discuss their experience in more detail. Does it make sense to go ahead and get a demo on the books? A 15-20 minute call would allow me to further customize this to your current priorities. Looking forward to your thoughts, [Your Name] |
9. Content Sharing Email Template to Provide Valuable Resources
This template shares valuable content, such as whitepapers, case studies, or industry reports, with the recipient. The purpose is to establish the company as a knowledgeable and trustworthy resource, while also nurturing the prospect’s interest in the product or service.
| Subject: [Asset Title] – Thought you’d find this helpful Hi [First Name], Based on our previous conversations around [key topic], I think you’ll find a lot of value in this [asset type]: [Title of Asset] [1-2 Sentence Summary]1 It covers [key takeaway 1] and [key takeaway 2], which should offer some useful guidance as [Company] looks to [goal/objective]. I’ve also included a few other pieces of related content: – [Additional Resource 1] – [Additional Resource 2] – [Additional Resource 3] Let me know if you have any other questions after reviewing! I’m always happy to discuss further or provide any clarification. Thanks, [Your Name] |
10. Urgency Email Template to Create FOMO
This template creates a sense of urgency and fear of missing out (FOMO) by highlighting a time-sensitive offer or opportunity that is about to expire. The goal is to encourage the recipient to take action before the deadline to avoid missing out on the benefits or promotion.
| Subject: LAST CHANCE – [Time-Sensitive Offer/Opportunity] Hi [First Name], I wanted to loop you in quickly on a [offer/opportunity] that’s about to expire: [Two Sentence Overview] However, this [offer/opportunity] ends [date/time], after which pricing/eligibility returns to normal. Given your team’s interest in [topic/goal], I didn’t want you to miss out. If you’d still like to take advantage, I’d recommend acting in the next [day/hours] to: – [Key Benefit 1] – [Key Benefit 2] – [Key Benefit 3] Let me know if you need any additional details. I’ll do everything I can to make sure we can get things done in time for [Company] to participate. Just let me know how you’d like to proceed by [deadline]. [Your Name] |
11. Social Proof Email Template to Build Trust
This template leverages social proof, such as customer logos, testimonials, or success stories, to build trust and credibility with the recipient. The purpose is to demonstrate the product’s or service’s effectiveness and popularity among other reputable companies or customers.
| Subject: [Company] + [Product] Hi [First Name], Have you had a chance to evaluate [Product] for helping [Company] with [key use case] yet? A number of respected brands are already using our solution to drive results, including: [Company Logo 1] [Company Logo 2] [Company Logo 3] For example, [Customer Company] was able to [key metric/outcome] with [Product] by: – [Tactical Capability 1] – [Tactical Capability 2] – [Tactical Capability 3] Would it make sense for us to go ahead and get a demo scheduled? That would allow me to provide a more tailored walkthrough and pricing estimates to best meet [Company]’s needs. Let me know what you think or if you have any other questions! [Your Name] |
12. Competitor Comparison Email Template to Differentiate
This template directly compares the company’s offering to a competitor’s product or service, highlighting key differentiators and advantages. The goal is to position the company’s solution as a superior choice and encourage the recipient to consider switching.
| Subject: A better [solution type] for [Company] Hi [First Name], I noticed that [Company] is currently using [Competitor Product] for [key use case]. While a solid option, our [Product] takes [core capability] to the next level with: – [Key Differentiator 1] – [Key Differentiator 2] – [Key Differentiator 3] Many other [Company Type/Industry] have made the switch from [Competitor] and seen significant results: [Stats/Success Metric 1] [Stats/Success Metric 2] Would you be open to a quick call to explore if [Product] could drive even better outcomes for [Company]? I’m happy to provide a full cost/benefit breakdown. Just let me know if you have any availability over the next week or two. Looking forward to discussing further! Best, [Your Name] |
13. Feedback Request Email Template to Gather Insights
This template requests feedback from the recipient, typically in the form of a survey or questionnaire. The purpose is to gather insights and user experiences to improve the product or service, while also demonstrating a commitment to customer satisfaction.
| Subject: 5 minutes to improve [Product] Hi [First Name], I hope [Product] has been working well for your team so far! In an effort to keep making it better, I’d really appreciate your candid feedback: [Feedback Survey Link] As an actual user, your insights are invaluable for identifying potential areas of improvement, new features to prioritize, and ensuring we’re providing the best possible experience. The survey is only 5-6 questions and should take just a few minutes to complete. As an added bonus, all respondents will be entered to win [Incentive Prize]! Thanks in advance for your help, [Your Name] |
14. Browsing History Recap Email Template to Personalize Recommendations
This template references the recipient’s recent browsing or research activity on the company’s website or resources. The goal is to personalize the communication and recommendations based on the prospect’s demonstrated interests and needs.
| Subject: Thoughts on [Product] for [Company] Hi [First Name], I noticed you spent some time reviewing our [Product] information and thought I’d follow up directly. Based on the resources you checked out, it seems like [Key Capability 1] and [Key Capability 2] might be particularly useful for [Company’s Use Case]. I’d be happy to expand on those areas and how other [Company Types] have leveraged them. However, I’m not familiar with all of the details you may have reviewed already. To provide a more tailored conversation, could you let me know: 1) What initially caught your interest about the [Product]? 2) What are your team’s biggest priorities or areas of focus right now? 3) Any other context I should know about your current [workflow/process/approach]? Just reply with a quick overview whenever you have a free moment. I’m happy to continue the discussion from there! Thanks, [Your Name] |
15. Referral Request Email Template to Expand Reach
This template requests referrals or introductions to other potential customers or companies that could benefit from the product or service. The purpose is to leverage existing customer relationships to expand the company’s reach and generate new leads.
| Subject: Could you introduce me to someone at [Company]? Hi [First Name], I hope you’re doing well! I wanted to reach out to say thank you again for being such an awesome [Product] customer so far. Based on your success with [Product], I was wondering if you happened to know of any other companies that could potentially benefit from our offering as well? If so, I’d highly appreciate an intro to the right point of contact over there. I’m happy to return the favor by way of a [incentive] as a small token of gratitude. Of course, no pressure at all if you can’t think of any potential referrals off the top of your head. I’m just aiming to spread the word where I can! Please let me know your thoughts either way. Thanks, [Your Name] |
16. Deal Closing Email Template to Finalize Agreements
This template aims to finalize the sale or agreement by summarizing the proposed solution, anticipated benefits, and investment details. The goal is to gain alignment with all decision-makers, address any remaining concerns, and outline the next steps for executing the deal.
| Subject: Next Steps for [Company] + [Product] Hi [First Name], I wanted to follow up regarding our discussions around bringing [Product] on board for [Company]. Based on our previous conversations, it seems like we’d be able to: [Anticipated Benefit 1] [Anticipated Benefit 2] [Anticipated Benefit 3] To summarize the investment, the [package details] would be [pricing]. Are there any other decision makers who should also review those details? Assuming everyone is aligned, what would be the best next step to get the contracts prepared and [Product] provisioned for your team? I’m happy to work around any other priorities on your end. Please let me know how you’d like to proceed. I’m excited about partnering with [Company] and making this a success! Thanks, [Your Name] |
17. Customer Retention Email Template to Foster Loyalty
This template checks in with existing customers to gather feedback, address any potential issues, and explore opportunities for further engagement or upselling. The purpose is to foster customer loyalty, satisfaction, and long-term retention.
| Subject: Checking in on [Company] + [Product] Hi [First Name], It’s been [timeline] since [Company] started using [Product] and I wanted to check in to see how things are going so far. What has your team’s experience been like? Please let me know if you have any feedback, additional needs, or if anything could be improved on our end. Your insights are incredibly valuable as we continually work to enhance our offering. Beyond core [Product] usage, I’m also curious what other challenges or initiatives [Company] is prioritizing in [time period]. I’m always aiming to be a proactive partner, so I’d be happy to explore any other areas where we may be able to support your success. For example, some other clients have seen great results by [additional use case 1] and [additional use case 2] after getting started. I’m happy to discuss further if either of those could be relevant. In any case, let me know how else I can be a resource! [Your Name] |
18. New Feature Announcement Email Template
This template announces a new product feature or update to existing customers, highlighting the key benefits and capabilities. The goal is to generate excitement and encourage adoption of the new feature, while reinforcing the company’s commitment to continuous improvement.
| Subject: Accelerate [key outcome] with [new feature] Hi [First Name], As a valued [Product] customer, I wanted to make you aware of an exciting new feature we’ve recently launched based on feedback from power users like yourself: [New Feature Name] [2-3 sentence overview] This is going to allow [Company] to [key benefit 1] and [key benefit 2] like never before by seamlessly: [capability 1] [capability 2] [capability 3] I’ve included the [content type] below which provides a full rundown of how [New Feature] works and its core functionality: [Video/Landing Page/Help Doc Link] I’d be happy to discuss this in more depth as well, including best practices other clients have seen success with. Let me know if you’d like to get a walkthrough scheduled! Looking forward to your thoughts, [Your Name] |
19. Limited Time Promotion Email Template
This template presents a limited-time promotion or special deal to the recipient. The purpose is to create a sense of urgency and incentivize the prospect to take advantage of the offer before it expires.
| Subject: [Company] Exclusive: [Promo Details] Hi [First Name], I have an exclusive, limited-time opportunity for [Company] to take advantage of:[Offer/Promotion Overview and Timing] Whether you’re looking to [use case 1], [use case 2], or [use case 3], this promotion provides a great chance to maximize your investment and drive even more ROI with [Product]. A few other key details: [Bonus 1] [Bonus 2] [Bonus 3] This special pricing is only valid until [date/deadline] – after that, standard rates will apply. I wanted to give [Company] early access before opening it up more broadly.Let me know if you’d like to take advantage of this limited-time offer or if you have any other questions! I’m happy to provide a custom demo and pricing breakdown as well. Thanks, [Your Name] |
20. Rejection Handling Email Template
This template is used when a prospect has declined the company’s offering or decided not to move forward. The purpose is to gracefully acknowledge the rejection, express appreciation for their consideration, and leave the door open for future opportunities or re-engagement.
| Subject: Thanks for your time today Hi [First Name], Thanks again for taking the time to discuss [Product] and provide your perspective today. While I’m certainly disappointed that [Company] has decided to pass for the time being, I appreciate your candor. For now, I’ve made a note to re-visit [Company] in [timeline] to see if your needs or priorities have shifted at all. Of course, please don’t hesitate to loop me in sooner if anything changes in the interim. In the meantime, I’ll be sure to keep you updated on any major updates or new releases that could impact your decision. My goal is simply to remain a resource, not a pest! Also, if it’s not too much to ask – was there any particular area or aspect of [Product] that didn’t seem like an ideal fit? I’m always looking to maximize my understanding so I can refine our positioning going forward. Thanks again [First Name]. I wish you all the best for now. Regards, [Your Name] |
8 Best Practices for Effective Implementation of Persuasive Sales Emails
But having great email templates is only half the battle. To truly maximize engagement and conversions, it is essential to implement the proven best practices. Here’s what you need to know:
- Segmentation and Targeting
- Segment your email lists based on criteria like industry, job role, company size, or buyer persona to ensure your messaging resonates with each audience.
- Tailor the email content, tone, and value propositions to align with the specific needs and pain points of each segment.
- Personalization and Relevance
- Use merge fields to personalize emails with the recipient’s name, company, or other relevant details to increase engagement.
- Reference previous interactions, shared connections, or browsing activity to demonstrate relevance and understanding of their unique situation.
- Customize the email content, subject lines, and calls-to-action (CTAs) based on the recipient’s stage in the buyer’s journey.
- Content and Value Proposition
- Clearly articulate the key benefits and value proposition of your product or service in a concise and compelling manner.
- Incorporate customer success stories, case studies, or industry-specific examples to illustrate the real-world impact and benefits.
- Provide educational resources, such as whitepapers, guides, or webinars, to establish thought leadership and provide value upfront.
- Calls-to-Action (CTAs)
- Include clear, action-oriented CTAs that guide the recipient towards the desired next step (e.g., schedule a demo, request a consultation, start a free trial).
- Use urgency and scarcity tactics (e.g., limited-time offers, exclusive discounts) to encourage immediate action.
- Experiment with different CTA placements, designs, and copy variations to optimize click-through rates.
- Subject Lines and Preview Text
- Craft attention-grabbing subject lines that pique curiosity, highlight benefits, or create a sense of urgency.
- Utilize the preview text (email snippet) to complement the subject line and provide additional context or incentive.
- Test different subject line variations and track open rates to identify the most effective approaches.
- Email Cadence and Automation
- Develop a strategic email cadence with predetermined send times, follow-up intervals, and variations in messaging to nurture leads effectively.
- Leverage email marketing automation tools to trigger personalized email sequences based on recipient behavior, actions, or stage in the buyer’s journey.
- Incorporate lead scoring and prioritization to focus your efforts on the most engaged and sales-ready prospects.
- Testing and Optimization
- Conduct A/B tests to compare the performance of different subject lines, email copy, CTAs, design elements, or send times.
- Analyze key metrics like open rates, click-through rates, and conversion rates to identify areas for improvement.
- Continuously refine and iterate on your email templates based on performance data, recipient feedback, and changing market conditions.
- Integration with Other Channels
- Align your email campaigns with other marketing and sales efforts, such as social media, advertising, or direct mail, for a cohesive and consistent brand experience.
- Leverage data and insights from other channels to inform and enhance the personalization and relevance of your email campaigns.
FAQs
1. What not to do in a sales email?
Avoid generic and spammy language, excessive self-promotion, and irrelevant content to prevent turning off recipients and damaging your brand’s reputation.
2. What is a successful sales pitch email?
A successful sales pitch email is concise, personalized, and focused on solving the recipient’s pain points with clear benefits and a compelling call-to-action, leading to higher engagement and conversions.
3. How do you write a persuasive message in business communication?
Write a persuasive message in business communication by understanding the recipient’s needs, presenting a clear value proposition, using persuasive language, providing evidence or testimonials, and concluding with a strong call-to-action.
4. How do you write a cold email for a sales example?
Write a cold email for sales by introducing yourself briefly, addressing the recipient’s pain points or challenges, offering a solution, providing social proof or testimonials, and ending with a clear call-to-action to initiate further conversation or action.
Mastering the Art of Persuasive Sales Emails
In conclusion, crafting persuasive sales email templates is essential for engaging prospects and guiding them through the buying journey. By addressing each recipient’s specific needs, pain points, and objections in a personalized manner, you can increase the likelihood of capturing their attention and driving conversions.
Key takeaways from this guide include:
- Personalization and relevance: Tailor content to resonate with each recipient.
- Clear calls-to-action: Guide recipients toward the desired next step.
- Compelling subject lines: Grab attention and encourage email opens.
- Email cadence and automation: Develop a strategic approach to email timing and leverage automation.
- Testing and optimization: Continuously refine email templates based on performance data.
- Integration with other channels: Align email campaigns with other marketing efforts for a cohesive brand experience.
By following these strategies, you can create effective sales emails that engage prospects and drive conversions.
